“Caves do Casalinho” is one of the oldest wine production company in the “Vinhos Verdes” region and it produce “Três Marias” wine. It date back to 1944. “Três Marias” trademark represent three women with a traditional headscarf who belongs to countryside and this illustration in on the bottles labels since decades.
Highdesign team had the challenge to restyling the bottles labels without taking apart this three women. The most need was “refreshing” the image of the wine and changing the target for a younger one. This is exactly the same language and rules that we use to “Três Marias” social media management.